The final operations phase enables product delivery and product maintenance through product retirement. Throughout the product development phase, cross-functional teams manage product scoping, planning, prioritization, build, and preparedness for launch. The first three functions are phases and are described as follows: During the strategy phase, the goal is to explore new product or feature ideas. ![]() This ensures that best practice CX strategies are implemented and that the voice of the customer (VoC) is integrated into each stage in the process.Īt Jabian, we have anchored our product management methodology to the four key functions: strategy, development, operations, and portfolio management. We find that the most effective product teams partner with their customer experience (CX) counterparts. ![]() Therefore, to launch, manage, and enhance products successfully, product teams must constantly consider their target customers. Thematically, product innovation is all about the customer. Products are born to address a customer need, solve a customer problem, and create customer delight.
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